Branding is one of the first things you need to consider when setting up a new business. However, if you are unhappy with your brand identity as time passes, it might be the right time for a rebrand. Such a step can come in different ways. Sometimes it only means that you come up with a new company name. On the other hand, some can change their entire business model. But if you are an established brand, you must keep your customers in mind throughout the rebranding process. Here are tips that will help you to make your rebranding successful.
Review The Vision And Values Of Your Business
The vision and values of your business should be the core of everything you do and how you present yourself to others. You probably had a vision when you started the company. However, it might have changed since then. You need to look at the clients you attract and their behaviour. Then, you should see how it fits your original vision and what you want to work towards now. You should also review your mission, or as Simon Sinek says, start with why. Once you realise why you want to continue your business and what you want to achieve, it will be easier to come up with other aspects that need rebranding.
Hire An Agency That Will Bring Your Vision To Reality
When you have your vision of how you want your brand to go further, it might be difficult to make it a reality. Working with professionals will help you to ensure that your brand is consistent throughout all your communications. To make it easier, you can hire a branding and design agency, such as Rebus Design, who can help you to tell your story throughout your assets. They will listen to your story, and once you tell them about your clients and vision, they will be able to make your brand perceived the way you want to. Then, you will be able to make the interaction between clients and your brand more memorable.
Tell Your Clients About The Rebrand
If you have a loyal base of clients, you might be nervous to start the rebranding process. Once you announce that you will change the brand, your clients will come back to you with concerns and questions. The best thing you can do is to inform them of possible changes. You should also calm your customers and ensure them that you are excited to continue working with them in the future. By telling your clients about the rebrand in advance, they will be prepared to see the change. You can also use the opportunity to build excitement for the new chapter of your working relationship.
Get Your Customers Excited For A Successful Launch
Once you are ready to introduce the result of your rebranding efforts to the world, you can start your preparations for a successful launch. Publish a press release, and post adverts in the newspaper or on social media. You can also send out an email newsletter to your loyal customers. To make the launch special for the clients, you can announce a competition or introduce the most popular services or products for a special price. Include your customers in the celebrations.