A leading financial and professional services expert is launching a marketing consultancy that offers firms specialist support.

Rory Dolan developed Aedus after spending over a decade working with financial services brands across Yorkshire. The new Leeds-based firm will offer senior counsel and operate as an integral part of the team.

Rory Dolan, partner at Aedus, said: "I've wanted to launch the business for the past couple of years. I've always believed there's a gap in the market for a company that sits between an in-house role and a marketing agency. I see us as more than a traditional agency but rather a communications advisor and business partner.

"I want our team to be people that a leadership team can turn to for advice, support and driving marketing within the business but without the need to recruit a larger team. Our clients can access a broad spectrum of services that can scale as the business grows."

Rory has held senior marketing positions at Fresh Thinking Capital and Loans at Home, along with roles at marketing agencies in the region.

Aedus will use data and the latest technology to provide a new level of transparency across all marketing channels. It claims a transparent approach to managing campaigns will help to build trust and deliver better results.

The marketing agency will operate internationally from Leeds and has a trusted network of partners to deliver everything from digital marketing to reputation management and events.

Rory concluded: "At Aedus, we firmly believe in the power of honesty and transparency in business. By embracing these values, we pave the way for businesses to experience accelerated and more realistic growth."