Leeds-based strategic marketing agency, Fantastic Media, has won a five-figure contract to deliver full-service marketing to UK bath manufacturer, Trojan.
The partnership will see Fantastic Media creating a new website and refreshed brand proposition for the Huddersfield-based manufacturer, before delivering ongoing digital marketing, PR, social media, content, design and web services for the firm, after beating two other agencies for the contract win.
The scope of work will focus on raising awareness of the Trojan brand and revitalising its position in the bathroom market while creating an integrated marketing plan to expand into new territories.
Established in Huddersfield in 1975, Trojan has a 210-strong workforce and specialises in volume manufacturing across a wide range of bath designs and shower trays. Trojan operates from four sites across Huddersfield and is committed to producing high-quality, Made in Britain bathroom products.
Trojan is part of a family-owned business, Hartford Holdings Group, which is heavily involved in the bathroom market through a number of companies; Trojan, Mantaleda, Traymate and Thomas Crapper & Co Ltd.
David Mosley, MD at Trojan Bathrooms, said: “We were very impressed with Fantastic Media’s response to our brief and their thorough INSIGHT process. They took the time to understand our brand and business to the core in order to create a strategy that will truly make a difference. We’re excited for this next chapter - here’s to a fantastic future!”
Fantastic Media’s iNSIGHT process enables the team to get under the skin of a business, from services and products to the team and processes. Each iNSIGHT kicks off with a business discovery workshop, which deep dives into a business’s goals and objectives, allowing Fantastic to craft a bespoke, effective marketing strategy from the outcomes.
Stefanie Hopkins, communications director at Fantastic Media, said: “Trojan is an incredibly exciting win for us, and the team can’t wait to get stuck into delivering results. It’s a great brand with lots of potential for success.
“Our work together will raise the quality and relevance of Trojan’s marketing collateral and communications to deliver a strong brand message and increased market penetration.”
Fantastic Media is an award-winning, 30-strong integrated marketing agency delivering strategy, digital, website development, PR and content creation for national and international clients which include Leeds United, Overfinch, Huddersfield Town AFC, Schades Group and Leeds-based Skopes menswear.
The agency reported its best year in 2023 with multiple new clients coming on board from across the UK and Europe and 26 per cent growth in overall revenue to £1.65m. The agency is on track for further 2024 growth, having acquired Faith Brand Communications for a six-figure sum in January.
