See It Now Sports has rebranded as See It Now Group in a bid to deliver greater value to charities and events companies.

Founded in 2009, See it Now Group is a market-leading provider of fundraising auction services & event management solutions to the Charity,

The Huddersfield-based company helps charitable organisations, event organisers and corporate businesses raise money for good causes by organising auctions and supplying prizes such as holidays, hospitality days, experiences, artwork and signed memorabilia.

The rebrand aims to highlight the good work they do outside sports in a bid to help more institutions raise much-needed funds.

“We have great connections with sports clubs all over the country and a reputation as one of the leading suppliers of sports memorabilia in the UK,” said James Beattie, managing director (pictured right with Coronation Street actor Colson Smith). “As well as continuing to support the fundraising efforts of sporting institutions, we want to broaden our appeal to organisations outside of sports.

“We have done events outside of sport for years, particularly working with Charity Ball organisers so we felt the time was right time to change the name,” James continued. “One of the key reasons has been how the events space has developed since the pandemic. People are beginning to get together again in large groups after a turbulent time and the hospitality and events sector is bouncing back strongly. Postponed events have been slated for this year and next, and we want to take our successful fundraising model to more people to help them meet their fundraising targets.

“We do this by offering events management and risk-free silent auctions, that need no capital investment from the organiser. Coupled with our industry-leading auction prizes, we are able to generate significant hassle-free additional revenue for charities whilst ensuring everyone who attends the events has a great time.”