The Bradford City Centre Gift Card, launched by Bradford BID, has reached a momentous achievement, as sales soar past the £100,000 mark.
The gift card, which is accepted in over 145 venues, including retail, leisure and hospitality businesses, safeguards funds exclusively for the city centre. For every £1 spent on the card, £1 stays within the local economy.
Nikki Chadburn, Bradford BID’s business communications manager said: “This is a remarkable milestone for a dedicated city centre gift card after only two years, showcasing the overwhelming support from residents, visitors, and businesses alike.
It’s fantastic that this money goes directly back into the local economy, which will undoubtedly contribute to the growth and sustainability of the city centre.”
Adam Renton, general manager Bradford Theatres said: "As soon as we heard about the Bradford Gift Card we knew that it would be a great opportunity for Bradford Theatres to support the initiative. It makes a really flexible gift for anyone who loves theatre, music or comedy and people can use the gift card throughout St George’s Hall and the Alhambra Theatre including purchasing tickets, spending at the bar, in our restaurant, café and kiosk.”
Nikki adds: “When we decided to launch the gift card, it was essential we could give the public the gift of choice, and have it accepted in as many Bradford city centre venues as possible. Whether it’s spending it enjoying a night at the theatre, some drinks, a meal out, or a bit of retail therapy – you can do it all with the one gift card. Ahead of Christmas, it’s great to see so many businesses and organisations also buying the cards as presents for their employees and clients.”
The Bradford City Centre Gift Card, which is free for Bradford BID member businesses to sign up to, replaced the Broadway gift card at the end of 2022 and load-your- own-cards were made available in the same year. £5-£500 can be loaded onto the pre-paid Mastercard, and corporate purchasing options are also available.
Bradford City Centre Gift cards are available to be bought online at www.bradfordgiftcard.com or at The Broadway or Bradford Visitor Centre.