Principles Agency, one of Leeds' longest standing full service marketing agencies, is celebrating a 50% increase in turnover and eight new hires.

The announcement comes during the agency’s 36th year in business and follows a string of new client wins.

To support business growth, Principles Agency has made several senior appointments including, Simon Renwick as senior account director, Victoria Cullen and Fern Moutrie as account managers, and Aaliyah Kiran Ali as digital project manager.

Commenting on company growth, director, Mike Hackett said: “We kick started 2022 with several new business wins which has meant that we’ve needed to focus on recruiting the very best talent in the region to allow us to continue delivering outstanding brand communications campaigns for clients.

“We’re incredibly proud of the achievements we’ve made and we’ve invested lots of time in harnessing skill sets across the agency to refine our service offering, and ensure that we’re able to get to the crux of clients’ challenges when reaching their target audiences.”

Principles Agency recently introduced a four day working week for all employees to provide a better work life balance and increase productivity by up to 40%. The agency has also launched an internal training academy to support learning and development and attract local talent in the north.

Newly appointed account manager Fern Moutrie said: “Joining a company at this stage in its growth is very exciting. The culture and different ways of working were what attracted me to the role, and there is just so much opportunity to have a real impact across the agency’s portfolio of clients. I’m really looking forward to bringing my experience to Principles Agency to support its goals and objectives over the next few years.”

A strategic growth plan for the remainder of 2022 will see the agency recruit for an additional four roles, in order to strengthen the creative team and digital marketing offering.

Mike continued: “Nurturing and developing our team members is crucial to us. The pandemic really highlighted that flexibility and different ways of working can benefit the team, the business and our clients. We support some really impressive brands and we believe a happy workforce is key to facilitating creativity amongst the team and providing a real return on investment for our clients.

“We’re consistently on the lookout for impressive new talent to help us on our journey to becoming the leading brand communications agency in the region.”