Leeds-based specialist PR agency Lucky North has announced the addition of a new client to its roster with the signing of Leicester-based footwear brand, Heavenly Feet.

The appointment comes following a hugely successful period for Heavenly Feet, as direct to consumer online sales have gone from strength to strength in the last three years. The company has been trading since 2002, creating shoes which put comfort first thanks to its latest technology that creates the perfect fit. As well as direct sales channels, since it began trading, Heavenly Feet has built a stronghold of independent retailers across the nation and secured a number of national retail clients which are supported by the brand’s in-house team of agents.

Lucky North will be overseeing and implementing the press office and media liaison strategy for Heavenly Feet, looking after new launches as well as the current portfolio of products and championing brand news and updates.

Gary Potter, managing director at Heavenly Feet, said of the partnership: “Lucky North really shone through at pitch stage with their passion for the brand and fresh ideas to elevate our offering and portfolio to press and media.

“The introduction of a PR programme to our marketing strategy has been a big step forward for Heavenly Feet, and we’re excited to bring on board a like minded company who can work with us to continue on the success we’ve already achieved.”

Kiran Watson, director at Lucky North, also commented: “We’re thrilled to welcome Heavenly Feet to our fold as we continue to grow our client base.

“Heavenly Feet is an incredibly exciting brand to work with, and we’re looking forward to partnering with Gary and his team to increase awareness and build advocates for the brand, including media, influencers and of course, loyal customers with a robust PR strategy and programme for the long term.”