Force24 help Welcome to Yorkshire deliver hyper-personalised customer comms and streamline staff workloads

Force24 help Welcome to Yorkshire deliver hyper-personalised customer comms and streamline staff workloads

Welcome to Yorkshire has plugged in marketing automation to personalise customer communications, support members during the Covid-19 economic recovery and reduce manually intensive in-house jobs “by 50%”. Pre-pandemic, tourism in Yorkshire was worth a staggering £9 billion to the local economy, including £567 million in international spend, and employed 225,
By The Editor 2 min read