A Leeds-based PR agency is showing no signs of slowing down having recently secured lucrative contracts with some of the city’s most aspirational brands.
Pink Gorilla Hairy Lemon (PGHL), which specialises in lifestyle, fashion, retail and property events and PR, has managed to weather the post-pandemic storm to bounce back bigger than ever.
Their refreshing take on PR along with their transparent and personal approach has allowed them to renew contracts with longstanding clients, whilst positive word-of-mouth has helped them win new ones. Originally a lifestyle focussed agency, PGHL have branched out to achieve greatness with clients from other sectors, including property and interior design.
Creating noise
Their latest client, Victoria Leeds, has tasked the creative PR agency with creating noise around their spring/summer 2023 schedule, which includes a mix of fashion, food and lifestyle activity as well as their key focuses on sustainability and culture.
Victoria Leeds has also just announced an exclusive collaboration with Opera North, which will allow visitors to immerse themselves in a spectacular audio-visual journey through its iconic arcades and into central Leeds.
Other ongoing PGHL projects include the forthcoming launch of celebrity chef Gino D’Acampo’s luxurious new restaurant in the newly-renovated Marriott Hotel, supporting cocktail aficionados The Alchemist tenth anniversary campaign and family-run property specialists The Agency.
Headed up by Nigel Denton who specialises in central Leeds property and has over 40 years of industry experience, The Agency is looking to shake up the market with an open and honest approach to the market.
Strike gold
PGHL’'s adaptability and ability to strike gold across multiple sectors have also seen them win a contract with cutting-edge commercial interior design agency, Design Tonic. The first campaign since the partnership began was the unveiling of the striking new headquarters and studio for premium pet company Pawsome Paws. The multi-purpose environment was designed to impress clients and coax employees back into the office, whilst also serving as a functional space for the busy brand's everyday needs. The results are nothing short of jaw-dropping.
PGHL Co-Director Jordan Odu said: "In a world full of noise and short attention spans, creating a genuinely engaging buzz has never been more important. With so much PR experience between myself and my partner Deborah De Vittoris, we’ve pretty much developed a sixth sense as to what works and what doesn’t."
"In the early days, the majority of our clients were from bars and restaurants with a little bit of retail, but we’ve managed to grow a great mixture of sectors with a strong focus on retail and property. 2023 is shaping up to be one of our busiest years on record and we can’t wait to share what else we have in store."
As well as recent launch campaigns with renowned brands such as The Ivy Asia and Rudy’s Pizza, PGHL has also taken on the role as Brand Ambassador for The Yorkshire Children of Courage Awards.
