Yorkshire Vape Manufacturer Secures National Deal with Asda

One of the UK’s largest suppliers of e-liquids continues its impressive growth as it announces the launch of its products into the FMCG arena through a deal with supermarket chain, Asda.

Doozy Vape Co, based in Dewsbury, offers e-liquids and tobacco substitutes for e-cigarettes in a range of fun flavours which can now be found on the shelves of 46 Asda stores across the country with a national roll-out following in the coming months.

The contract sees Asda stocking the award-winning Doozy fruit, cool and desserts ranges along with Doozy’s dedicated tobacco e-liquid line known as Baccy Roots, all of which are supplied in various nicotine strengths.

Doozy Vape Co, founded in 2015 by Imran Ismail, is one of the UK’s most recognisable e-liquid brands which has seen turnover increase year on year, with a 200% growth forecast for the year ahead.

Commenting on the Asda contract, Imran Ismail, CEO of Doozy Vape Co says: “It’s a proud moment in our journey, to introduce our product range to a national supermarket chain. Our products have a loyal following, and this partnership with Asda provides the perfect platform to showcase our products and reach out to many more vapers across the country.”

Buying Manager at Asda, Leigh Vance said “We’re really excited to significantly extend our e-liquid range at Asda and as one of the leading UK brands, Doozy Vape plays a big part in this growth. E-liquid is a fast-growing market and Asda want to ensure that customers can purchase these products.”

Committed to enhancing the standards of the vaping market Doozy Vape Co adhere to the strictest manufacturing standards with all product lines compliant with the Tobacco Product Directive whereas its manufacturing process is undertaken in an ISO9001 clean room certified laboratory and tested for safe toxicology and emissions.

The Doozy product line is split across four collections with a total of 30 flavours to suit every palette. Doozy has an international presence operating in the UK, EU, North America and the Far-east. Doozy is now increasing its presence in the FMCG space and keen to open new partnerships with other retailers.

The announcement comes following Doozy Vape Co launching a new product range called Doozy Sweet Treats which harks back to the nostalgia of sweets from the 80s. Doozy Vape Co can be found currently in Asda’s Wakefield store.