Yorkshire specialist PR agency appointed by national financial advisor

Lucky North, which was co-founded in December 2019, will work with Tenet&You to position the firm as a high street destination for wealth management support; delivering against a brief that encompasses regional PR.

Natalie Yarwood, marketing consultant at Tenet&You commented: “It’s an exciting time for us as we look to roll out our regional hubs; starting with the launch of Haddington in East Lothian in December 2020. We’re really keen to work with a specialist PR agency that understands how to build key relationships with the local media to support our regional launches and we felt Lucky North was able to demonstrate this.

"We were impressed by the team’s targeted strategy and their understanding of our unique proposition, which is to provide honest and tailored financial advice to all. We’re incredibly pleased to be working with the Lucky North team.”

Tenet&You is part of Tenet, one of the largest adviser groups in the UK. Tenet was formed more than 25 years ago and provides ongoing financial training and guidance to individuals and families, helping them to achieve their life long goals and ambitions.

Lucy Baird, co-founder and director of Lucky North, said: ““We have achieved significant growth in the last twelve months and have a healthy pipeline of new business opportunities, which will see us expand further in 2021. The team is absolutely delighted to work with Tenet&You on an exciting project that will help the business to provide exceptional wealth management support to clients across the UK.”

Founded in December 2019, Lucky North offers specialist PR services across both traditional and digital channels. The agency has experienced significant growth during 2020 with a portfolio of 10 clients, following a number of successful business wins throughout the year.