Yorkshire decking brand invests in technology to aid its stockist partners

Yorkshire's sustainable composite decking and cladding, Composite Prime, has launched an exclusive online stockist training programme. Following a huge surge in demand for composite decking products experienced by stockists during the pandemic the brand has invested in a free to use, virtual training platform.

This means whilst Composite Prime can only offer limited face-to-face training due to national restrictions to support merchants during a very busy period, it is still able to enhance product knowledge of stockist sales teams, improve technical understanding and assist with sales and customer enquiries.

Charles Taylor, Director at Composite Prime, said: “It is crucial that our stockist partners and their staff are able to communicate the unique benefits of composite decking products to customers that are hoping to transform their outdoor spaces. Following completion of the virtual training, stockists gain ‘Certified Prime’ status.

“The initial feedback we’ve received on the training platform has been incredibly positive, with ‘Certified Prime’ stockists recognising the importance of the training in order to communicate the low maintenance and safety elements of the products.

“Composite materials differ significantly from traditional timber decking, for example its durable properties allow it to stay free from cracks and splinters, significantly increasing product lifespan - there is currently no other stockist training available on composite products that provides this key information.”

Certified Prime stockists also gain access to Prime Design upon completion of the training, a piece of innovative software that allows professionals to independently design a garden and obtain a realistic, 3D-rendered view of their decking products, prior to installation.

Made using 100% recycled plastic and FSC® certified oak wood flour, Composite Prime is dedicated to producing sustainable materials. Each square metre of composite decking contains the equivalent of more than 3,000 plastic bottle caps or 280 plastic bottles. In the six years of operation the brand has saved the equivalent of 151 million plastic milk bottles from landfill.