Digital marketing and customer experience will be the key themes of the upcoming Go Digital Live conference on Wednesday 21 April. Yorkshire businesses are invited to book their place now for a packed agenda of masterclasses, networking and discussion panels designed to make it easier for them to boost sales by getting creative with digital technology.

The event is organised by the Digital Knowledge Exchange, part of the Digital Enterprise programme. It is designed for SMEs based in the Leeds City Region, which includes West Yorkshire, York, Harrogate, Craven and Selby.

Starting at 9am with an early networking opportunity, the conference swiftly progresses to an action-packed schedule of keynote speakers, digital masterclasses and a discussion panel featuring some of the region’s most digitally transformative businesses. Keynote speakers include BuzzLogic Managing Director David Donaldson, PPC Manager at Chris Nightingale and digital marketing expert Pascal Fintoni.

During the event, delegates will discover new and exciting ways to get creative with digital marketing campaigns and how to make the most of popular technology solutions and online platforms to enhance customer experience.

David Donaldson will open the event with the first keynote, ‘Build your reputation online to boost sales’. David is an international speaker on digital marketing and the Managing Director of UK-based digital marketing agency, BuzzLogic.

David said: “Regardless of what industry you're in and if you're B2B or B2C, those attending my session will receive practical tips on how to utilise Linkedin, video content and e-books to boost their brand, which will grow their business.’’

Pascal Fintoni, Lead Trainer of the Digital Knowledge Exchange, said: “Go Digital Live is a highlight of our event calendar and creates a real buzz among the businesses in the region.

“It’s so important for businesses to make sure they are not being left behind by the ever-changing tech trends that are so vital for us to increase productivity, compete, and ultimately, grow.

“Essentially Go Digital Live really is something that your business, for the sake of gaining a competitive edge, simply cannot afford to miss.”

Go Digital Live will be an online event and the schedule will cover a variety of subjects including customer journeys via online channels, Facebook advertising, building an online store, pay-per-click (PPC) and search marketing, content creation and digital transformation for business growth.

Businesses can register now for Go Digital Live.