The Growth Guys has announced that international entrepreneur, author, and professional speaker Daniel Priestley has joined the business as a Director, providing valuable commercial expertise to the organisation’s leadership team.
The founder of the multi-million-dollar event, marketing and management business Dent Global, his arrival marks the start of an ‘ambitious year of expansion’ for the York-based growth marketing agency which represents clients from across a broad spectrum of sectors and industries including professional services, FMCG, retail and entertainment.
The appointment also follows an impressive inaugural year for the firm, which last month reported turnover more than £200K and an average 500% return on investment for clients within its first year of trading.
In addition to providing strategic advice to the co-founders Karl Sandor and Paul Fernandez, Daniel’s involvement will provide The Growth Guys with direct access to participants of the world-renowned Dent Accelerator Programme for Small Enterprises.
Over 500 entrepreneurs participate in the business programme each year to develop and upscale their businesses, with the support high net worth mentors.
Commenting on his decision to join as a strategic Director, Daniel said he believed that the company’s ‘unique and targeted’ approach to digital marketing was ‘exactly what was needed’ to help smaller organisations and upstarts navigate an online community that is ‘increasingly crowded’.
He said: “We live in an era where everything is done online. We socialise, work, and shop online.
“On the plus side, that means entrepreneurs and smaller businesses that were previously limited in terms of reach and audience have far more scope to peddle products and services, but it also means that those with the biggest budgets are most monopolising the space, and are far more likely to be able to get noticed and be seen.
“What The Growth Guys offer is a totally targeted digital marketing approach that is designed to focus on quality reach over quantity.
“If your budgets are limited you need to know that every penny is landing the right messages with the right people, so that you can see a direct return on investment, and tangible growth.
“Working with hundreds of businesses that fall into this category year after year as part of the Dent accelerator programme, I know how big the market is for this sort of offering, and I’m excited to be working with Karl and Paul to help bring what they have to offer to a wider audience.
“They’re knowledgeable, down to earth and easy to work with. They’re also business owners, so they know exactly how important their work is in helping other business owners and entrepreneurs to embark on their own growth journey.”
Paul Fernandez said: “We’re absolutely delighted to be welcoming Daniel to the team.
“Within our first year of business we have seen exponential growth and demand for our services from all sorts of innovative and forward-thinking businesses that recognise the role that digital marketing can play in achieving their goals and ambitions.
“In these strange times, the businesses that are going to thrive are the ones that recognise the value of the clients and customers that they already have, while also putting the right amount of energy and effort into acquiring new work. And that’s very where we come in.”
Karl Sandor added: “Daniel’s experience and expertise are a perfect addition to our existing offering and will help to further position us as the go to growth marketing agency of choice for our clients, and to the network of entrepreneurs and business owners who are part of the Dent network.”
Daniel is the author of the four best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24Assets.
A successful entrepreneur, he has built businesses in Australia, Singapore and the UK. He is named in the Top 10 Business Advisors in the UK by Enterprise Nation, and one of the top 25 entrepreneurs in London by the Smith & Williamson Power 100 Awards.