One of the 100 plus beers available at last year’s WFoB
THE future of Wakefield Festival of Beer is safe after its home for three years, Unity Works, reopened.
Within days of the iconic building reopening under new management, it had signed the Wakefield Festival of Beer (WFOB) for June 28 – June 30 to guarantee the annual event, which raises thousands for city-based charities and attracts 100s of visitors to the city.
Run by Wakefield District Round Table this year’s festival was in doubt when Unity Works went into administration in October cancelling all future events. A popular event for ale lovers it is often a showcase for new brewers and new ales offering visitors a choice of more than 100 beers.
But while WFOB is safe, organisers are now under pressure to attract sponsorship so they can meet their £15,000 target for the three charities which this year are Wakefield Hospice Wakefield MS Society and Andys Man Club, which helps men fight depression and they have appealed for businesses to come forward.
“When Unity Works closed we didn’t know what to do because the venue lends itself so well to a beer festival,” said Matt Wood, one of the organisers. “It has great space, we create a great atmosphere and there is room for drink, food and music to merge seamlessly.
“Already companies like RedRow, Holroyd Miller and The Establishment, who run Unity Hall Business Space, have joined Wakefield businesses such as Catteralls, The Grill Pit Handelsbanken and Thornes Lane Garage to back us, but we need more,” he said.
“Despite a slow start, ticket sales are really strong, so sponsors can be guaranteed their brand will be in front of 1000s of visitors,” he added.
Constantly innovating, in recent years the WFOB has added cider and prosecco to its list to broaden appeal, new for this year is a trade evening session on Thursday June 28 designed to showcase new beers and breweries to buyers. But while the trade will have a first look it will also will be open to the public for that night.
As part of the sponsorship packages we will also be holding the sponsors/networking session on Friday giving all the sponsors a chance to enjoy the festival and meet the other businesses getting involved.
“We want to be part of the success that attracts people to see Wakefield and showcase the whole city in a great light,” said Mr Wood. “The trade session is a great start we just need sponsors and visitors to ensure we meet our ambitious fund-raising target.”
To become a sponsor contact Matt Wood or Wakefield District Round Table on: