Footfall at Wakefield’s Trinity Walk Shopping Centre reached record levels in the run up to Christmas 2014, bucking falling national footfall trends. At the same time, retailers at the shopping centre reported “best ever” trading in November and December, setting 2015 off to a good start.
In November, footfall was up by 3.57% on the same month in 2013 – impressive when set against a national benchmark of -1.4%. In December, footfall increased by 12.9%, against the national trend of -2.2%. An overall 5.4% footfall increase was seen at Trinity Walk from 2013 to 2014.
The Christmas lights switch on Saturday 22 November 2014 attracted the biggest crowd yet for an event held at Trinity Walk. The Santa’s Grotto, which appeared at Trinity Walk for the first time in 2014, as part of an enhanced events and entertainment package, proved very popular with around 1,500 visitors in total.
Other notable dates which brought in the shoppers included late night shopping every Thursdays and “Black Friday”.
A number of retailers reported that “Black Friday” was their best ever trading day they have had at the shopping centre, including The Fragrance Shop.
Daniel Thompson, The Fragrance Shop spokesperson commented: “Footfall remained high throughout the end-of-year period with notable peaks during “Black Friday” and Christmas Eve with customers selecting luxury fragrances more than ever before. Our Trinity Walk store performed very strongly over the Christmas period, trading 5.84% in the five weeks leading up to Christmas.”
Over 60% of Trinity Walk retailers reported a year-on-year monthly sales growth of over 3%, again significantly outstripping national trends.
Cormac Hamilton, centre manager for Trinity Walk, said: “Trinity Walk has recorded some great statistics over the Christmas period and is having a strong start to the year with many stores reporting highest ever figures. We made a lot of improvements to our Christmas events programme and decorations in 2014, and this obviously paid off. We are already planning an even better campaign for Christmas 2015.”
For more information visit www.trinitywalk.com