Touchstone Education launches X Factor style competition

Up to 25 property investors are competing to be the first to generate £1million by the end of 2019 in a contest organised by Touchstone Education, a Doncaster-based wealth education training company.
Around 40 contestants submitted a business plan at the start of the year and those who passed an initial audition are being ‘mentored’ by judges before facing a public vote in December.
The aim of the Millionaire Maker Challenge is to help as many contestants as possible to generate a turnover of £1million or more.
The first to reach the target will receive a VIP package worth £15,000 including an all-expenses paid trip to a Formula One race weekend with Touchstone.
The company, which runs courses and seminars across the UK focused on investment in property, launched the competition as a way of bringing together staff and investors to share their experiences and expertise.
Paul Smith, Touchstone’s chief executive, said: “We’re always looking for new ways to impart our knowledge and this X-Factor style competition helps to generate some energy and excitement around the process.
“By adding a competitive edge, there’s an added incentive for our investors, with help from our staff, to push themselves further make their property portfolios worker harder for them.”
Paul added: “We’ve already seen some early wins for our investors and, even at this early stage, several are on course to reach the £1million mark by the end of the year.”
In January investors on Touchstone’s Platinum Property Mastermind programme submitted entries. Along with their business plans, each was asked to explain what they wanted from the  process and what they hoped to achieve, other than additional profits.
A final group of 25 contestants was selected by judges, based on the quality of their submissions and on their determination to succeed.
They have been split into two teams, one mentored by Paul and Touchstone’s Managing Director Abi Hookway, and the other mentored by Paul’s wife and business partner Aniko and the company’s Commercial Director Gordon Dutfield, with each battling to produce the first millionaire.
After visiting judges’ houses for an intensive training weekend, the contestants are now putting their business plans into practice with help and advice from mentors during weekly catch-up sessions.
Each contestant is keeping a video diary to provide a record of their investment journey.