Meadowhall will be turning yellow for a fun-packed, fundraising weekend to support its charity of the year, Yorkshire Air Ambulance (YAA).
From Friday 27th to Sunday 29th April, the Centre will host a range of fundraising initiatives on the Lower High St mall, including two new virtual reality headsets that allows shoppers to have the experience of flying in a YAA helicopter.
Other activities on the malls will feature stalls selling YAA merchandise, Aunt Sally “Pilot” and a “Paramedic” cut out boards, and meet & greets with YAA crew members who are regular faces on the popular YAA “Helicopter ER” series on the Really TV channel.
Young Meadowhall visitors will also be delighted to meet the charity’s popular mascot Percy the Pilot. Percy will be out and about on the malls to say hello at 11-11.30am and 4-4.30pm. Many retailers, including HMV, Primark, Lakeland and Barburrito, are planning to show their support in-store, sporting yellow decorations and staff joining in with fundraising activities.
Visitors will also see Meadowhall staff clad in yellow for the occasion, with security staff dressing up as superheroes in homage to National Superhero Day on the 28th April.
Centre Director, Darren Pearce said: “We’re delighted to take part in Yorkshire Air Ambulance’s Yellow Yorkshire Day to raise vital funds to help support the amazing work that they do across the region.
“Yorkshire Air Ambulance do a fantastic job of saving lives across Yorkshire and need to raise £12,000 every single day to maintain and keep their helicopters in the air.
“We’re proud to do whatever we can to support them, and we’d like to encourage shoppers to give donations – no matter how small – towards the cause.”
Meadowhall partnered with YAA as its chosen charity in January 2018. The life-saving charity maintains and operates two helicopters with full medical crews covering the whole of Yorkshire. Since the first YAA helicopter was launched in October 2000, 7,467 patients have been rescued thanks to their highly skilled crews and their two Airbus H145 helicopters which operate seven days per week, 365 days per year.