The Broadway welcomes new retailer

The Broadway has announced a major lease signing in a move that will see a new brand retailing in the city. American footwear brand Skechers will open in late November and will create 15 new jobs locally.

Skechers has signed a lease for a 3,500 sq ft unit located in the Eastbrook mall. The new store will be the very first Skechers in Bradford and its third store in West Yorkshire.

Ian Ward, general manager at The Broadway, said: “It’s no secret that the pandemic impacted retail enormously. We’ve been working closely with our current retailers whilst holding ongoing discussions with new brands to ensure that The Broadway can continue to bring the very best shopping, eating and leisure experiences to the city of Bradford.

“I’m delighted to announce the new Skechers lease following the recent opening of Lids. There is a huge appetite for American fashion in the city and I’m confident Skechers will be a popular addition to the retailers currently at the Centre.

“The Bradford retail scene is transforming and developing around the city. The Broadway's recent lease announcements add to the excitement as the district gears up for the City of Culture 2025. There will be further new lease announcements before the end of the year which I’m confident will be well received by shoppers.”

Skechers, The Comfort Technology Company™, retails a wide selection of footwear and apparel for men, women, and children. The brand offers casual, athletic and fashion trends as well as sandals and boots.

The Broadway Bradford has more than 80 retail stores and more than 20 eateries, plus a six-screen boutique cinema.