Synergy gears up for growth with digital appointments.

Synergy Car Leasing is gearing up for growth with the expansion of its digital and customer services teams. Paul Feather is appointed as a senior digital marketing executive and is joined by Lucy Croft as a junior digital marketing executive.

To meet expected demand, the Harrogate-based company plans to recruit a further 10 people into its marketing and customer teams over the next 12 months.

Paul Feather will develop the digital marketing programme to ensure regular and relevant customer communication and lead broader digital activity.

The company’s data team is also growing with the appointment of three new analysts; Natalie O’Connell, Rajhan Singh Bancil, Marcus Benn. While eight new sales account managers have joined the business in recent weeks.

Commenting on the expansion Paul Parkinson, founder and CEO of Synergy Car Leasing, said: “We continue to invest in our team to ensure we have the right people in place to support our growth plans. Our customers find us online, and we continue to grow our expertise in this area to ensure we can provide a best-in-class customer journey.

“Our customer-facing team continues to expand, and we are also investing in training to ensure they have the skills to help individuals and companies manage the transition to zero-emission vehicles.”

Synergy has a team of 50 that will grow as the company expands. It recently ran its ‘Synergy cares too much’ advertising campaign on Sky Television.

Synergy has recently achieved its third consecutive Feefo Platinum Trusted Service Award, the highest accolade for best-in-class customer service.