St Pierre Bakery has selected Brilliant Agency as its marketing agency in the UK providing a wide range of services from social media strategy, influencer campaigns and brand partnerships to consumer activations.

Brilliant previously won a competitive pitch to work with another of St Pierre Groupe’s brands, Baker Street, providing social media management, paid advertising, brand identity development and creative campaign activity.
Following the success of their work with Baker Street, St Pierre Groupe have enlisted Brilliant to work on its premium bakery brand, St Pierre.

Brilliant Agency won the account based on their creative expertise and clear understanding of the brand and its objectives. Brilliant will lead on developing the marketing and communications strategy for St Pierre with the overall goal of driving revenue for the company as they launch their brioche Hot Dog Rolls and Burger Buns into Tesco and on-the-go range into Tesco Express.

Louise Waggett, Marketing Controller at St Pierre Groupe says “Brilliant are a refreshingly different agency. They are a great team to work with lots of energy. They have helped us develop the potential of our brand. They’ve challenged us creatively and strategically, and have driven the brand forward with clever and creative ideas backed up with commercial sense that never loses sight of our brand vision and values.

We see working with them as a partnership where we collaborate on ideas and thinking before bringing them to life. They also work collaboratively with our PR and US teams to deliver strong joined up campaigns with tangible results.”

Following the win, Brilliant was invited to Paris with St Pierre Groupe’s in-house marketing team and partner agencies in the US and UK for a week of brand immersion workshops and activities around Paris. Inspired by European café culture, the session proved to be an enriching and influential resource to kickstart the new strategy for St Pierre.

Mike Davis, Managing Director at Brilliant Agency, says “After a successful start with Baker Street, we were keen to create the same impact for St Pierre. Both our companies share similar values and have an aptitude for working creatively and collaboratively. We both focus on the importance of adding value to
consumers’ lives, and we both see huge potential for the growth of the St Pierre and Baker Street brands and the success of this partnership.”