Spartan, the world’s leading obstacle course and endurance brand, has announced Welcome to Yorkshire as the key supporting partner for its inaugural Yorkshire event held at the stunning Castle Howard on the 5th and 6th of September.
Spartan is entering the Northern market for the first time in a push to bring a completely new sporting spectacle to the region in the form of obstacle course racing. The 2020 race weekend is set to be held at one of Spartan’s most prestigious and iconic venues and participants will have two different race options to choose from: the 5km, 20 obstacle Sprint event and the slightly more challenging 10km, 25 obstacle Super. There is also a kid’s race featuring smaller versions of Spartan’s signature challenges.
Spartan is on a UK-wide mission promoting the benefits of leading a healthy and active lifestyle and have partnered with Welcome to Yorkshire in a bid to inspire the county to achieve their fitness goals. This comes after a report by Kantar Public, which alarmingly found that 37% of the UK population never exercise or play a sport and just 13% say they do so ‘regularly’. Spartans are also expected to travel from far and wide to participate, meaning that the county’s local economy and tourism will also be positively impacted.
For Spartan and Welcome to Yorkshire, inspiring the next generation to stay fit and healthy is key and together they have announced that they will be championing grassroots participation by giving away up to 100 kids entries to schools across the county. All of Yorkshire’s schools (primary and secondary) are eligible to enter and can do so by sharing their stories as to how they’ll use the free race entries to encourage their children to stay healthy and active. All entrants should email email@example.com to be in with a chance to win!
Spartan UK and Ireland Managing Director, Matthew Brooke: “Our community has been crying out for an event in Yorkshire for a while now, so it fills me with great pleasure to announce that we are heading to God’s Own County in 2020. What better place to kick off our Spartan Yorkshire adventure than at the incredibly stunning and highly iconic Castle Howard! By working closely with Welcome to Yorkshire, we hope to not only drive awareness across the region as to the benefits of leading an active and healthy lifestyle, but also deliver real, tangible economic impact as we showcase our racers everything that this stunning county has to offer.”
Welcome to Yorkshire Commercial Director, Peter Dodd: “We’re delighted to be supporting Spartan on this ground-breaking event as they share the same values as us when it comes to encouraging people leading healthier, happier lives. We’re sure they’ll be plenty of people across the county who will rise to the challenge, and of course, we look forward to welcoming people from further afield as well as they tackle these courses in the spectacular grounds of Castle Howard – one of our county’s finest and most iconic attractions.”
Chief Executive of Castle Howard, John Hoy said: “It is great to have entered into an agreement with Spartan UK and Ireland, putting one of their fantastic events on the map in Yorkshire. We know that there is a rise in participatory sports activities across the country, giving our visitors a challenge and something to aim for this year whilst in the beautiful setting of Castle Howard.”
2019 saw over 40,000 racers take on Spartan races in the UK and Ireland, with an average of 7,000 per event. This year there will be even more racers taking part in eight race weekends up and down the country, with other scheduled events to take place in Wales, Ireland, Midlands, Scotland, Windsor and Twickenham.
Spartan was founded by world-class adventure racer Joe De Sena in 2008 and has grown to become the world’s largest obstacle race and endurance brand, with over 200 events in more than 43 countries worldwide.