Source tees off new PR partnership with Underpin

Leeds-based performance-led marketing communications agency, Source has been appointed to handle the retained national PR for golf mental performance coaching company, Underpin.

Underpin provides direct support to elite amateur players and professional golfers across the globe, such as Conor O’Rourke, Ashton Turner and Charlotte Heath. The business prides itself on developing the individual not just as a player but as a person as well, creating a solid platform for them to excel in their career and perform where it matters most - on the golf course.

It has a strong network of established corporate partners, including Blacks Solicitors, C&C Healthcare and Sagars Accountants. Each one helps to fund the mental performance coaching that Underpin provides to its portfolio of elite amateur players, to help them achieve their full potential and succeed at the very highest level of the professional game.

Source’s focus will be on delivering a retained programme of PR to promote key business milestones and communicate the benefits of mental performance coaching in golf, Underpin’s corporate packages and its extensive calendar of annual events.

Chris Hughes, a director at Source, said: “It’s fair to say this is a popular client win for Source as many of the team here are budding golfers and share Underpin’s passion for the future development of the amateur and professional game. It’s a unique opportunity to work with a business that continually innovates and demonstrates the important role mental performance coaching plays in elite sport.

“We’re looking forward to increasing Underpin’s profile in the media amongst golfing and corporate audiences and helping accelerate the company’s ambitious growth aims over the next 12 months.”

Greg Robertson, founder and mental performance coach for Underpin, added: “Source’s PR experience and expertise really stood out and will play a key role as we look to rapidly expand the business, particularly amongst corporate partners. The agency has come on board at an ideal time as we have some really exciting announcements to make that they will play a crucial role in promoting.”