Aligning with market demand and changes, leading law firm, Blacks Solicitors, has introduced a new service to support in the safeguarding of company trade marks from potential infringement.
The newly-launched service focuses on delivering peace of mind to businesses, ensuring that attempts to register similar or identical trade marks do not go unnoticed. This new service bolsters the Intellectual Property (IP) team’s offering, enhancing its ability to protect and support IP rights in a dynamic and competitive environment.
Trade marks are a type of Intellectual Property Right which offer legal protection for names, logos and slogans linked to particular goods or services. In an increasingly complex commercial landscape, it has become more critical than ever for businesses to protect their intellectual property. The last financial year saw a steep rise in the number of new UK trade mark applications, with more than 163,0001 being submitted, highlighting the need for businesses to take a proactive approach to brand protection to ensure sustained growth against competition and avoid any disputes.
Pete Konieczko-Hansom, legal director and head of commercial law said: “Protecting your brand is key in today’s marketplace and it’s not enough to rely on the IPO (Intellectual Property Office) to flag potential issues. Our new trade mark protection service ensures that clients don’t have to worry about similar or potentially damaging trade marks slipping through unnoticed.
“We’ve developed this service to expand our offering and ensure our clients can focus on growing their business, knowing that their brands are being properly safeguarded.”
The new service offers a hassle-free, client-centric solution, by monitoring listings for similar or conflicting trade marks using specialist software systems and alerts. The service will benefit businesses by reducing the risk of brand dilution or infringement, saving time and resources that might otherwise be spent on legal disputes or defending against unauthorised applications.
