SportsShoes.com has announced 10 new appointments within its brand marketing, social media and design teams to support the online retailer’s ongoing business growth and development strategy.
Established in 1982, the online retailer offers more than 17,000 products from 150 global running and outdoor brands. From a running perspective, these include Asics, Nike, Adidas, Hoka and New Balance whilst in terms of outdoor they include Haglöfs, Mammut, Rab and Patagonia.
Maryse Haynes arrives at SportsShoes.com as a marketing coordinator from Kendal-based sports and mountain apparel brand Inov-8, where she was a marketing executive. She also previously represented Team GB at the European Cross Country Championships and was part of the under-23s team which won a silver medal in 2014.
Erika Carter and Katie Brown have both been recruited as senior marketing executives. Katie joins the company from Pro:Direct Sport and also has journalism experience covering lifestyle and fitness, and operates an active business Instagram account dedicated to running.
In addition, the firm has strengthened its social media team. Nigel Hockin joins as social media manager from digital marketing agency Nano Interactive.
Nigel is also a committed trail and road runner, holding a 2:25 marathon time and is a brand ambassador for Salomon Running. He is joined by social media executive, Anna Dugdale.
Expanding the design team is senior designer Jacob Warr who joins from ecommerce software company, Visualsoft. Jacob, who has Cystic Fibrosis, recently raised £9,000 for the Cystic Fibrosis Trust through sponsorship for his first half-marathon after taking up running in 2022.
He is joined by digital designer, Eloise Foy, who previously worked at rail holiday experts, Great Rail Journeys and videographer and content creator, Ellis Dagnall. Hannah Greenwood and Thomas McDonald have been hired as ecommerce assistant and marketing design intern respectively.
Welcoming the new appointees, Dan Cartner, head of marketing said: “Our mission is to ensure our customers have access to the best-in-class online retail experience.
“Our marketing, design and social media teams with their innovative, creative streak are essential to this as our continually expanding customer base progress their fitness journey.
“Helping us connect with our customers is having a team who can easily see things from their perspective, and with the impressive backgrounds and passion for athletics in our new hires, we are well placed to do that.
“I look forward to working with our expanded team members, drawing on their skills to further engage and support our customers.”
In June, the retailer, which has an annual turnover of £83.8m, revealed its first quarter turnover for the financial year started 1 March 2023 was up 20 per cent year-on-year.
The company also announced the acquisition of 140,000 new customers and securing orders from 200,000 repeat customers over the same period.
