Sheffield charity magazine scoops gold

A magazine produced by South Yorkshire charity the Pulmonary Hypertension Association (PHA UK) has won a prestigious communications award – for the second time.

‘Emphasis’ won gold in the ‘best publication’ category in the Chartered Institute of Public Relations (CIPR) PRide Awards for Yorkshire and Lincolnshire, held in Leeds last week. The win comes two years after it first took gold in the same category.

The PHA UK, which has its head office in Chapeltown, Sheffield, publishes the 52-page magazine four times a year. Containing news, features and advice columns, the publication aims to help the charity’s 4,500 members live well with pulmonary hypertension (PH); a rare and serious lung disease which also affects the heart.

Judges praised Emphasis for ‘the respect and creativity that goes into each issue’, hailing the magazine ‘a highly polished product, which informs, engages and inspires its target audiences’.

Iain Armstrong, chair of the PHA UK, said: “We know how much our members value Emphasis as a source of support and information and it feels extra special to receive industry recognition like this, especially for the second time.”

Printed copies are mailed free to PHA UK members and it can also be read online at www.phauk.org.

Pulmonary hypertension (PH) causes high pressure in the blood vessels connecting the heart and lungs. Affecting just 7000 people in the UK, the disease can put increasing strain on the heart and lead to irreversible damage and heart failure. Symptoms include severe breathlessness, fatigue, blackouts and swelling around the ankles, arms and stomach.

The (PHA UK) is the only charity in the UK dedicated to supporting the PH community made up of patients, their family and carers and NHS professionals too. It provides information, support and advice; and funds thousands of pounds worth of medical research and health education initiatives to promote better awareness, diagnosis and treatment of the disease.