Ridings Car Boot Initivative To Become Permanent Fixture

The Ridings Shopping Centre will be continuing with their Grand Boot Bazaar initiative in 2015 – a unique concept that was introduced last year to increase footfall and drive custom and sales.

The move to complement the existing retail offering with family-friendly initiatives that increase awareness and drive footfall follows the success of the 2014 car boot campaign, which was launched to attract Sunday shoppers from across and outside of Wakefield.

The Ridings will hold its first Grand Boot Bazaar of 2015 on Sunday 22nd February from 10.00am until 12.30pm.

Eileen Holroyd, Centre Manager for The Ridings Shopping Centre comments:

“We all need to think innovatively to be competitive and retail is no different, especially with the many challenges still facing the high street.

“At The Ridings we are constantly looking for ways to attract shoppers and our wide range of family-friendly initiatives, such as our car boot sales, are a great example of this. The Grand Boot Bazaar reinforces the centre’s reputation for innovative thinking, for enhancing the shopper experience and for strong customer engagement.”

Pre-booking is essential. A car boot space can be reserved for £7.50 by visiting the Customer Services desk on the upper mall of the centre. Space is limited and will be treated on a first come, first served basis.

For further details about The Ridings Shopping Centre please visit www.ridingscentre.com.