Propaganda Brand Consultancy appointed to lead transformative brand strategy for ADHD 360

Propaganda Brand Consultancy is proud to announce its appointment to spearhead a significant brand transformation for ADHD 360, a leading provider of ADHD services in the UK.

Leveraging its proprietary Brand Discovery™ process, Propaganda will develop a comprehensive brand strategy and long-term activation plan that aligns with ADHD 360’s expansive reach, innovative approach, and ambitious growth objectives.

ADHD 360 has established itself as a vital service provider, offering diagnosis, treatment, training, and education for ADHD. With approximately 2.6 million people in the UK estimated to have ADHD – representing around 4% of the population – the demand for effective and accessible care is at an unprecedented high. Unfortunately, the current public infrastructure struggles to meet this demand, exacerbating misunderstandings and awareness gaps surrounding ADHD, which in turn delays necessary interventions for those in need.

In response to this pressing challenge, Propaganda will craft a renewed brand and proposition for ADHD 360, positioning the organisation as a leader in the critical societal and industry change needed to enhance outcomes for individuals living with ADHD in the UK.

Phil Anderton, CEO at ADHD360 said “ADHD is quickly gaining awareness, but public understanding is still very low. We believe the time is right for a leader in the space to emerge, and as such, recognise the power that brand will play in helping us become that leader. We are excited to work with Propaganda to make our vision a reality”

Tom Fowler, consulting director of Brand Strategy & Planning at Propaganda, stated, “We are thrilled with the opportunity to work with ADHD 360. The statistics present a sobering reality, and it’s evident that substantial change is not just needed, but crucial. By improving access to care and challenging public perceptions, as well as advancing policy, ADHD 360 is poised to create a nationwide impact. We are excited to assist in bringing their vision to life.”