A leading West Yorkshire PR and communications agency has won a prestigious public relations industry accolade at the 2018 Chartered Institute of Public Relations (CIPR) PRide Awards.
Faith PR, which is based in Brighouse and services regional, national and international clients across B2C and B2B sectors, won a gold award in the Corporate and Business Communications Campaign category for its strategic work in cultivating the rooted reputation for Yorkshire commercial nursery, Johnsons of Whixley.
All shortlisted nominees were invited to a black-tie ceremony at Leeds’ Queen’s Hotel on Thursday, 22 November, where the winners were announced. Stefanie Hopkins, founder of Faith PR, Emily Raleigh, Account Director, and Hayley Paterson, Senior Account Manager, attended from Faith PR to accept the award.
The award-winning strategic communications campaign with Johnsons of Whixley has reinforced the business’ position as one of the leading horticultural businesses in the UK. Turnover for the year ending 2017 increased by over 17 per cent to £12.4m – its most profitable year to date. Johnsons also added 500 new customers to its 4,700-strong database of existing and historical customers while the forward order book value increased by £1m to £4.6m.
The CIPR PRide Awards recognise outstanding work within the public relations industry that delivers impactful results for companies and organisations across the UK and demonstrates the value of PR to the wider business world. The annual awards take place across nine separate regions and have been judged by a panel of PR industry experts.
Stefanie said: “I’m over the moon with this award win. It goes to show that small agencies can also compete alongside larger firms and big brands to still produce award-winning PR and material. It is a testament to the team’s hard-work and determination and underlines our ongoing partnership with Johnsons. Our aim is to not only enhance their communications activity, but also impact directly on the bottom line.”
Graham Richardson, group director at Johnsons of Whixley, added: “This is a prestigious award and believe that it is a fitting accolade. With Faith’s expertise and perseverance, our marketing and PR function has transformed from an afterthought to an integral element of our operational business. We are firmly of the opinion that this has contributed significantly to business success.”
Faith PR, which has just celebrated its 11th anniversary, was also shortlisted in the awards for ‘Outstanding Small Public Relations Company’ in Yorkshire and Lincolnshire – for the third time in its 10-year history.
Image (from L-R): Hayley Paterson, a representative from headline sponsor Kantar Media, Emily Raleigh and Stefanie Hopkins founder and managing director of Faith PR receiving their gold PRide Award.