PetKit UK, a division of Pet Brands UK, have selected Fantastic Media as their digital marketing and audience development partner.
The integrated agency will be embarking on a tactical digital marketing strategy to launch PetKit to the UK market, designed to create brand awareness and generate sales across content marketing, social media audience development, and paid search. Fantastic have also launched a B2C ecommerce platform www.petkit.co.uk.
PetKit is a range of innovative technology and accessories that help owners promote a healthy lifestyle for their pets. The range includes automatic feeders, activity monitors, remote monitoring cameras, and more. Each of the tech products can connect to a single app, and help owners identify what lifestyle changes are required to ensure their pets live a happy and healthy life.
The exclusive UK distribution rights for PetKit UK were recently awarded to Pet Brands UK, who specialise in the manufacture and supply of innovative, high quality pet accessories and treats.
Pet Brands UK approached Fantastic Media on the project after appointing them as marketing partners across number of B2C product launches, wholesale business and B2B marketing strategies. The business was recently listed amongst eight other firms in Yorkshire who featured in the UK’s top SME exporters in the 2018 Sunday Times Lloyds SME Export Track 100 league table of small and medium-sized private companies with the fastest- growing international sales.
The firm, which has 44 employees, increased its exports by 58% over the past two years across its range of own label products in more than 50 countries.
Director of Pet Brands, Sunny Sharma said, “With a number of exciting projects underway at Pet Brands we took the decision to appoint an outsourced marketing partner to work with us on delivering these to market successfully. We are very excited to see these projects come to life and look forward to working with Fantastic on future projects.”
“We are delighted to be working on launching the PetKit brand into the UK market,” said Alisdair Straughan, Managing Partner at Fantastic Media. “Technology in the pet market has continued to rise over the past few years and PetKit is a truly innovative range of products that takes advantage of the growing movement in wearable tech and apps to monitor pet health and well-being.
“Through creating awareness within pet-owner communities and giving them a reason to buy PetKit, we hope to establish the brand and make a real difference to the lives of pets and their owners.”