Sleep Kings was established in December 2011 by Kam Aslam, who initially set up an eBay account to sell Christmas packing tape!
With this early venture providing a welcome side-income, Kam decided to investigate the wider possibilities of the eBay platform. He was able to use eBay’s search functions to quickly research and gauge the seller markets. Kam had grown up around the furniture business through his father; so combining his knowledge with his research – Sleep Kings officially entered the mattress marketplace.
Wakefield and the neighbouring area played a pivotal role in establishing the business, providing both an accessible location and a supportive furniture focussed business community. This made access into the market easy. At the same time, connecting with other sellers on eBay locally helped growth by promoting the area as an industry specialist; whilst the eBay platform itself kept financial commitments low by saving operational costs of websites and store property.
Kam attributes a lot of Sleep Kings success to their primary focus on customer service. Being able to engage directly with customers from an early stage of the sales process on eBay allowed Kam to build a working knowledge of what was most important to his customers and tailor his business accordingly.
Sleep Kings invested in expanding their customer service team and were supported by eBay customer services who helped to familiarise new employees. This investment has seen a high level of repeat customers, as well as building trust.
Today the company operates out of a 20,000 square foot warehouse and showroom located in a prime logistics location at junction 40 of the M1, receives around 400 orders a day and generates an annual turnover that exceeds £6 million! This requires a 20-strong workforce – the majority of which lives locally.
The aim moving forward is to grow the business in partnership with eBay, keeping customer service at the heart of technological advances. The big news for 2018 is the launch of an easy to transport, vacuum packed pocket gel and memory foam mattress range designed for customer ease. Working with eBay, Sleep Kings can offer an express next-day delivery on any order received before 1pm and enhance that with a complimentary drop-off point returns system.
The success of Sleep Kings is a perfect example of achieving the eBay dream of casual seller to multi-million pound business owner. In Kam’s words “eBay is a complete one-stop solution – you can compare price points, follow trends, use selling tools – it’s so easy for sellers as a platform.”