A campaign led by creative agencies in Leeds as part of the Channel 4 bid is gaining momentum as agency leaders reveal ambitious plans for the ‘All in. Leeds’ legacy, one year on from its launch.
Representatives from over 130 agencies across the Yorkshire region, including Leeds, Huddersfield and York, have come together to develop a manifesto for the future of the creative industries in Leeds and the reputation of the region for improving diversity, creativity, education, growth and community engagement.
Teams are being formed across these five focus areas and will be tasked with looking at specific campaign aims for each, such as diversifying talent, attracting big business investment into Leeds, and training needs across the sector.
Liam Grogan at Intermarketing Agency commented, “One of the core principles of All in. Leeds is that it’s not owned by any agency, or group. The concept of being a collective means everyone is given an equal opportunity to help influence the future of the creative industry in Leeds and there’s a real excitement in the air.
“Our website has been kindly developed by the agencies within the network, and this now houses our freelancer directory where we currently have over 100 profiles listed and being accessed already. We’ve also developed a jobs board as a go-to place for anyone looking for a role in the creative sector in Leeds and we hope to attract a more diverse pool of talent applying to work here.
“The bid for Channel 4 was just the beginning and the conversations we’d had about what we collectively need to do better – improving diversity, creativity, education, growth and community engagement – needed to continue as we strive to transform the creative sector in our city.”
Photo credit Northern Light Studio