Optimistic future ahead for ex singer-songwriter

Leeds-based marketing consultant, The Marketing Optimist, has expanded its team with the appointment of a talented marketing executive.

Bringing along an impressive portfolio of creative skills, Christopher Fox will support Founder and CEO Richard Michie with the day-to-day marketing of a range of B2B and B2C clients, using his dynamic approach and free-flowing creative ideas to help brands achieve their business goals.

The Marketing Optimist was established in 2016 and supports companies with strategies to turn marketing spend into sales leads, focusing their efforts on the areas which will bring the greatest return on investment such as search engine optimisation, social media, paid advertising and strategic planning.

Christopher’s appointment follows an impressive year of growth for The Marketing Optimist and will strengthen the team’s plans to continue nurturing and developing the brands of new and existing clients.

Prior to his appointment, Christopher spent many years as a self-employed musician and songwriter, managing the marketing of his own brand whilst touring the country extensively, selling records and performing shows.

Passionate about marketing, he made the decision to give up the rock and roll lifestyle in 2017.

Since leaving the music industry, Christopher has worked as a marketing executive, copywriter and creative marketer for a number of high-profile businesses.

Christopher said: “I previously did a short spell of contract work for The Marketing Optimist and found it extremely rewarding, so I am delighted that Richard has taken me on board full time.

“It is the perfect cultural fit for me and with Richard being such an impressive founder, I know that I will be learning from the best.”

Founder and CEO Richard Michie said: “We’re going through a sustained period of growth, so bringing Chris on to the team made perfect sense. He worked for us for a period over last summer and did such a great job we hired him full-time. Having great company culture is really important as we grow, the fact that we get on well really is key.”