New strategic hire for Fantastic Media

The Leeds-based agency continues to win high profile marketing consultancy contracts and, as part of its strategic growth plans, it’s hired award-winning business communicator Fiona Broomfield to strengthen its content marketing and PR offering.

Fiona is a versatile and experienced marketing consultant. She's a CIPR (Chartered Institute of PR) Accredited Practitioner, who brings 20 years’ experience in content marketing and PR strategy to the agency.

She’s worked at agencies Kindred, scarlettabbott, Words&Pictures, Igniyte, and Allott and Associates, leading projects for a range of national and global B2B and B2C clients. With a proven track record of delivering high-quality marketing communications, she’s led projects for brands including Carlsberg UK, Anchor, PPG Industries, Britvic and London Midland. As well as audience engagement projects for leading power, manufacturing, transport and logistics companies to inform their business growth strategies.

And she joins Fantastic Media as account director with a remit to lead the strategic direction of client accounts and develop the agency’s content marketing and PR services.

Fiona started her career as a newspaper journalist, before moving into corporate communications in 2002. Since then, she’s become a full-service marketeer, honing her skills in content marketing, digital marketing, internal communications, reputation management and PR.

On joining Fantastic Media Fiona says: “Fantastic Media has an enviable client list, and an incredibly talented creative team. It’s an integrated agency I admire, and their ethos of People, Results and Value really resonates, so for me it’s a perfect fit. I’m looking forward to working with the team, and really driving our content and PR offer so we deliver even more value and results for clients.”

Managing director Andy Hobson says: “We’ve successfully navigated the last two years with a continued focus on growth. And Fiona is a key new hire for us in 2022 as we look to future growth. She’s a business consultant as well as a marketeer and brings a wealth of PR and content expertise to the agency. Fiona is also commercially savvy, really understanding the challenges owner managers face, and how to deliver strategic marketing that delivers business results.”