Natural health industry veteran Gary Torbuck has been appointed as sales manager for supplement manufacturer and retailer Sweet Cures as part of the company’s plans for growth.
He joins from his role as UK and Republic of Ireland sales manager for OptiBac Probiotics where he spent almost seven years. Prior to that, Gary was the first sales manager for Higher Nature and was also sales manager for BioCare.
Starting his career in natural health food supplements in 1990, Gary has a track record of supporting independent retailers to grow sales and improve margins. His focus at Sweet Cures will be on product training, new product development and working with retailers on how to increase their consumer sales and margins.
Dave Smith, design and marketing director said: “We’re thrilled to welcome Gary to the team as we continue to grow and expand our operations. His extensive experience in the natural health supplement industry and his passion for independent retailers makes him a great fit for the organisation.
“Independent retailers have had a hard time of it – as essential retail, many of our customers have remained open and been incredibly supportive to the population of this country throughout the Covid-19 pandemic. As a business we recognize that. This appointment is an illustration of our ongoing commitment to support our independent health food stores and pharmacies.”
Gary said: “The standard of independent retail in the UK is exceptional and supporting that is something I really care about. Customer care, for both trade customers and consumers, is in the firms DNA which is something that really attracted me to this role.
“One of the first companies in the UK to produce and sell D-Mannose almost 20 years ago, the team are still just as passionate today about getting their products into the hands of those who need them. Improving people’s lives is why they get out of bed in the morning and that is something that really resonates with me.
“The Sweet Cures brand is synonymous with quality and I am looking forward to bringing my experience and skills in sales management and product development to these great products.”