New manager for Wakefield BID

An events expert has been appointed as the new manager of Wakefield BID.

Tom Zane-Black has started the role with immediate effect and brings with him a wealth of experience.

He joins Wakefield Business Improvement District (BID) after a successful period as head of marketing and events at Your Bromley BID.

His role there was to promote Bromley town centre as an attractive destination and included the delivery of several events to attract visitors and increase dwell time, including an outdoor cinema, screening of Wimbledon, trails for parents and children and the annual switch-on of the town’s Christmas lights.

Before that, Tom ran his own events business working primarily with shopping centres in the south east of England.

Tom said: “I’m really excited and privileged to join the team at Wakefield BID and help promote this wonderful city centre. I would like Wakefield BID to introduce exciting and stimulating events to attract visitors and entertain those who work in the city – encouraging them to not only enjoy our events, but also the fantastic restaurants and cafes and wealth of venues in the night time economy sector.”

Wakefield BID was voted into existence by businesses in the city centre for a five year term to create and deliver its business plan to make the city better than before it was founded.

Graham Howarth, Chair of Wakefield BID, said: “Tom not only brings with him a wealth of talent and experience, but a new viewpoint and passion to deliver our business plan in the most impactful, creative way possible. Wakefield BID goes back to the vote by businesses in 2022, so now is the time to build on the good foundations and really ramp things up so businesses and visitors can directly see the impact we’ve had. Our funding to make Wakefield the country’s first SmartWater city centre has already made a difference and reduced shop thefts and our backing for events has seen them grow, but now we’re ready to go up a gear.”

Tom replaces former BID manager, Elizabeth Murphy, who left Wakefield for Harrogate.