New chapter for Yorkshire based British superbrand

It’s an exciting start to the year for Yorkshire based award winning British Superbrand Pitman Training Group (PTG), as the business announces it’s acquisition by Canadian based EdTech company Launchlife International (LLI), as part of its plans to facilitate the next phase of its development.

Befitting with Pitman Training Group’s plans to expand internationally alongside Launchlife’s ambitions to expand its education franchise network, the coming together of the two businesses blends Pitman Training Group’s 87 franchised locations globally, including over 70 in the UK and Ireland with LaunchLife International’s 63 International franchised education locations, and will see Pitman Training now operate across 14 countries.

Pitman Training MD Claire Lister, who has been with the business for the past 21 years, having joined as FD and taken over as MD in 2006, said: “This is an exciting opportunity for both the loyal and hardworking team at Pitman Training Group, but also all of the Pitman franchise partners.  LaunchLife International will be able to bring synergistic benefits to the group, across product development and additional course offerings, business systems and technological advancements which will ultimately  benefit our students, as well as more management support in operations, marketing and technology which will benefit our people and overall business growth”.

She added: “Pitman has long held an unrivalled position in achieving successful outcomes for its learners, with high student completion rates, and recognition amongst employers that Pitman Training on somebody’s CV is a great indication of job ready skills.  Launchlife International believe in the ethos of providing quality vocational education for private individuals and organisations, through its innovative product range and learning styles which deliver proven results.  At the heart of both businesses, is the support the learner receives through their experience with us and we felt from the very beginning of conversations with Launchlife that our ethics and values aligned on this, something very important for me when looking for external partners to help drive the business forward”.

Launchlife has a solid background in training and development, and as well as now owning PTG, also owns the Academy of Learning Career College (AOLCC), and tutor franchise, School is Easy. The AOLCC model has grown from the same model from which the Pitman business grew, and the two businesses have previously crossed paths, and all feel that it is fitting that the businesses now have a joint future. 

LaunchLife’s mission is totally aligned with that of Pitman Training Group, to improve the lives of learners from early childhood education to employment, helping them start new careers, re-learn old skills, effectively transforming the quality of life for thousands of people. The success of the company has been achieved by leveraging technology, professionalism, and developing a team that embraces the concept of lifelong learning to provide learners with access to state-of-the-art education in the communities in which they live.

Darryl Simsovic, CEO of LLI, said “Based on my personal knowledge of the PTG principles as I’ve been getting to know them over the past year, I am confident that this will be a great fit for LLI.”

Mr. Simsovic added, “PTG and AOLCC have very similar approaches to career adult education, both emphasize customer care and student achievement, and have both been successful innovators in the way they deliver and market their services. Our aim will be to harness natural synergies of joint product development across our group businesses as well as systems and IT synergies. This is a fantastic opportunity to improve even further the learning opportunities for our students, as well as business potential for our many franchise partners.  We are excited to ramp up both UK and international franchise expansion, and look forward to build on the recent exciting developments in existing franchise partners moving to multiple outlet ownership.”