Leeds-based digital marketing provider, Modo25, has won a six-figure government investment to support its new retail AdTech platform, BOSCO™.

Modo25 was successful in securing The Sustainable Innovation Fund: round 3 (temporary framework) grant for a single research and development project. The Innovate UK competition was to support projects that will help all sectors in the UK rebuild after COVID-19 by winning a share of a £10m fund.

BOSCO™ gives retailers the power of predictive marketing analytics, combining trusted data and machine learning for maximum budget efficiency. Using a scoring system, BOSCO™ is able to tell business owners which paid media channels are best for their business and how much should be spent on each for maximum ROI.

CEO, John Readman, is thrilled to have won the grant, saying, “This grant has been huge for Modo25 and BOSCO™. This past year has been incredibly tough for businesses, especially those who don’t know much about digital marketing and paid media.

The BOSCO™ platform is designed to help businesses understand, plan and forecast where to spend their marketing budget online. We hope businesses of all sizes will make the most of this platform to rebuild and succeed in the wake of COVID-19.”

Innovate UK executive chair Dr Ian Campbell said, “In these difficult times we have seen the best of British business innovation. The pandemic is not just a health emergency but one that impacts society and the economy.

BOSCO™, along with every initiative Innovate UK has supported through this fund, is an important step forward in driving sustainable economic development. Each one is also helping to realise the ambitions of hard-working people.”

Thanks to the grant, Modo25 has been able to rapidly expand the BOSCO™ team. So far, they have welcomed a new associate director of product and two junior marketing data analysts. Because of this, the BOSCO™ team can continue to grow and help businesses and retailers recover from the effects of COVID-19.