This Mother’s Day, Meadowhall is calling on members of the public to nominate a deserving mum for the chance to win a special treat day for two in-centre.
The call comes after research from the Office for National Statistics revealed a gender ‘play-gap’.
According to the report, men spend more time having fun now than they did 15 years ago, while the number of leisure hours taken by women has dropped, suggesting a growth in inequality between men and women when it comes to free time.
The figures show that in 2000, men spent 42.88 hours per week on leisure, which rose to 43.01 in 2015. Women on the other hand have experiences a leisure time cut- going from 39.24 in 200 to 38.35 in 2015.
Reasons for this disparity are linked to the added burden of childcare and household chores on which many women find themselves spending increasingly more time, rather than allowing time for themselves. In fact, the study showed that mothers with children under five had an average of just 28.5 hours of leisure per week.
Because of these findings, Meadowhall wanted to treat one deserving Yorkshire mum to a day completely devoted to leisure time. The lucky mum will be treated to a luxury spa treatment at Elemis, an indulgent afternoon tea for two at Godiva and a choice of personal styling at House of
Meadowhall Marketing Services Manager Colleen Carter said: “We all know mums who run around constantly, looking after others, putting themselves last, time and time again.
“The ONS study only confirms what a lot of mums already feel – they have less time than ever to spend on themselves.
“At Meadowhall we hope to address that – even if it is only for one day – with our mom-inations where we can offer a stress-free day of leisure to one deserving mum.
“Whether it’s a sister, best friend, grandma or colleague, we’d like to encourage the members of the public to nominate a special mum they know.”
Anyone wanting to submit a nomination can do so on Meadowhall’s Facebook page.
Meadowhall has recently undergone a £60 million transformation welcoming a host of new high-end brands and eateries to its lighter, brighter malls.