Following the £60 million refurbishment of British Land’s Meadowhall, Ted Baker unveils their redesigned 3,500 sq ft store.
Designed by an in-house team, the bespoke record shop-themed store was created to celebrate Sheffield’s music heritage, playing homage to Sheffield stars such as Heaven 17, The Human League, Joe Cocker and Def Leppard. Unique aspects of the fit out range from the Spoonerism-style band names on the facade to the wall decorations and point-of-sale units inside.
To mark the stores re-opening on Good Friday, Ted Baker created a weekend of celebrations called ‘Tedfest’. In addition to complimentary in-store drinks, visitors were also given a wristband that enabled them to win one of 100 gift cards and those customers spending over £75 were given a personalized metal plectrum.
Richard Crowther, Asset Manager for British Land, added: “Our investment and refurbishment of Meadowhall has been a catalyst for new, and improved stores. Thanks to occupiers such as Ted Baker, All Saints and River Island redesigning their stores, Meadowhall has been transformed and its future as one of the leading retail and leisure destinations in the UK secured.”