Match of the Day inspired campaign

Video marketing agency Stada Video has completed a Match of the Day inspired campaign for Brioche Paquier’s youth focused product, Pitch.  

After completing a re-brand in 2015, Pitch is fondly marketed toward children as a must-have snack before, during or after sports. Stada Video brought this ethos to life in their latest video campaign. 

‘Pitch of the Day’ features a young girl and boy in the role of sports presenters with layers of Brioche Paquier Pitch branding behind them. The pair give entertaining commentaries of football games whilst playing on the link between the brand ‘Pitch’ and the football pitch. Cleverly timed to be released during the FIFA World Cup 2018, the video hits an already excited and engaged audience, whilst drawing upon the family fun around sporting events of this scale.

Danny Lacey, Stada Video CEO said: “This was a fun and vibrant campaign to work on. Building a campaign around young people and sporting events makes for a dynamic working environment and end result. The team enjoyed working on this campaign and I think it shows.”