Made in Leeds, the city’s only dedicated TV channel is celebrating the release of their first viewing figures. Based on research for their first three months, the channel has carved a significant niche for itself and has become an important part of the media landscape in the city.
Broadcasting 24 hours a day, 7 days a week on Sky Guide 117, Freeview channel 8 and Virgin 159, the station has attracted:
– 431,536 viewers per week
– 19% weekly reach
– 56% awareness
With fresh, bespoke Leeds-focused content each week, programmes such as the nightly news bulletin, On the Aire, along with a daily magazine show, The Book It List, and weekly sports show, Talk a Good Game, are proving popular with viewers attracting a strong mix of male and female viewers (48% male 52% female).
Station Manager Lee Ford comments: “We’re really pleased with these results as we took risks in making programmes that we felt that the audience wanted but that other TV channels weren’t providing and we believe it’s paying off. Leeds is such a brilliant city and having its own TV station is such a great thing for people to see what’s happening and also use to promote their events. Even this week, we’ve a new street magic show starting and the reaction when we’re filming and the knowledge of the channel is incredible.”
Jamie Conway, Made Television CEO adds: “These are really impressive numbers and they validate our commitment to Leeds programming and focusing intensively on what’s going on in and around the city. I’m really pleased for our advertisers too who are reporting huge boosts to their businesses on the back of advertising with Made in Leeds and making high quality television programming accessible for them to advertise around and sponsor.”
Made in Leeds is part of the Made Television Network, the largest operator of local TV licenses in the UK including Made in Bristol, Made in Cardiff and Made in Tyne & Wear which are all now broadcasting with Made in Teesside set for launch this year.
Since October 2014, The Made Network has produced over 375 hours of news, 400 hours of magazine show content, expanded from a team of 3 to 90 staff, and grown an audience of 50,000 on social media.