Lucre Group cooks up a storm with new appointment

UK-based food tech start-up, Cook My Grub, has appointed The Lucre Group to support its UK PR strategy. The latest account win further strengthens the agency’s rapidly growing Food & Drink division, which already incorporates the likes of PizzaExpress, Distill Ventures, Stonegate Pub Company, KETTLE® Chips and The Dalmore.

Having recently exceeded its initial fundraising target by 150% - raising over £750,000 in just four weeks - Cook My Grub, is expected to shake up the food industry with a revolutionary platform that provides hungry local diners with access to home-cooked food that isn’t available on the high street.

In the last quarter alone, the challenger brand has seen a 300% uplift in orders, 100% growth in customers, and a 200% increase in active users. Coupled with the success of its Crowdcube campaign, the start-up - which is the UK’s leading marketplace for home-cooked food – has unveiled ambitious expansion plans to rapidly scale, building the sales, marketing and operations teams in order extend its reach to other parts of the UK.

Key to Lucre’s strategy will be planning and executing targeted communications in towns and cities across the UK to help drive chef recruitment, app downloads and orders. The Lucre Group will also be supporting the brand with experiential activations later in the year, as Cook My Grub seeks to take its brand to the people, attracting new audiences and growing market share.

The founders of Cook My Grub, Dinesh Patil and Shabbir Mookhtiar, said: “It’s been an outstanding start to 2021 as we seek to build healthier, happier, and wealthier communities across the UK. Having refined our platform and proved our concept, now is the time to accelerate our growth - having the right PR team in place to support us through this next phase is vital. Lucre’s creative team truly understands our challenges and the team’s digital PR and content approach is exactly what we need to help take our offering to new consumers.”

Tamarind Wilson, co-founder and director of The Lucre Group, added: “Cook My Grub is an exciting brand on the cusp of exponential growth. Their innovative app. combines talented chefs with consumers seeking restaurant quality food, home-cooked and delivered to their doorstep. What better combination is there? We couldn’t be happier to support these incredibly talented entrepreneurs as they seek to shake up the industry.”