Logical move as Sheffield Digital agency targets growth

A Sheffield-based digital marketing specialist which opened its doors just a month before Britain entered into its first national lockdown is celebrating its second anniversary by relocating to new, larger premises, and has appointed its second member of staff, following a number of new business wins.

Logica Digital celebrated its second anniversary by moving to new headquarters in one of Sheffield’s newest office complexes, Cubo, which is based on Carver Street. The agency was founded by experienced digital marketer Mark Skinner in February 2020 and specialises in the delivery of SEO, paid search, and paid social media campaigns, placing an emphasis upon lead generation and sales.

Mark’s ambitious plans to bring a new type of digital marketing agency to the steel city were placed into jeopardy when, just a month after launching the business, Britain entered into its first national lockdown. However, Mark was quick to spot the importance of digital communication in helping businesses to connect with their customers and since that time, Logica has forged a strong nationwide and regional client base which includes student accommodation platform Unihomes, DIY components provider Eurofit Direct and Yorkshire-based granite and quartz worktop specialist Stone Synergy.

As part of the company’s future growth plans, Logica is setting its sights on doubling its turnover over the next twelve months and has also appointed digital marketing executive Dylan Bonsall to a newly created role in the business. Dylan joins Logica having successfully completed an digital marketing apprenticeship, during which time, he held roles with a Sheffield-based vehicle leasing company and South Yorkshire based manufacturing company. In his spare time Dylan is a keen photographer, videographer and has played ice hockey since he was just seven years old.

Commenting on his appointment, Dylan said: “I’m looking forward to joining the Logica team. It’s my first full-time role since successfully completing my apprenticeship and I’m looking forward to using the skills I’ve learned to help support their clients. I’ve always been interested in photography and graphic design, often spending my weekends with camera in my hand, or creating visual content on my laptop, so securing a job with a business like Logica is something of a dream come true!”.

Mark Skinner, founder, said: “When lockdown struck, the business was less than a month old and I knew it would be a sink or swim moment for the company. I recognised that as more people were spending time at home, only leaving to shop for essentials, I realised that many businesses would be forced to adapt the way in which they communicate with their customers. The success we’ve enjoyed during the past two years proves that we’ve developed a winning formula, but I’m keen not to rest on our laurels. Relocating to new headquarters is a significant milestone for the business. I’m keen to give young people in South Yorkshire the opportunity to build careers in our industry. Dylan excelled during his apprenticeship, and I’m hoping that in the years to come he will become a valuable member of our team.“

“Having spent more than 15 years working in marketing, I’ve seen first-hand how the industry has evolved. Today many businesses are left confused and unsure how to get their message to cut through in an increasingly competitive and noisy world. We’re all subjected to hundreds of marketing messages every day of the week, but I believe the key to any successful marketing campaign is always about helping businesses to get to the heart of their customer needs by combining new and innovative ideas with tried and tested techniques.”