LNER announced as headline sponsor for 2024 UK corporate games in Leeds

With 100 days to go until the UK Corporate Games starts in Leeds, and in celebration of the milestone, the 2024 Games is pleased to announce LNER, one of Europe’s leading travel operators, as headline sponsor.

The UK Corporate Games in Leeds, which takes place from Thursday 25th July, will feature over 20 sports, including Dragon Boat Racing, Netball, Tennis, Padel, Cycling, Karting and more. This diverse range of sports ensures that there is something for everyone, catering to both experienced athletes and those new to a particular sport or event. The UK Corporate Games will see thousands of competitors from small and large organisations across all business sectors take part. It gives businesses the opportunity to integrate and engage employees, network, address CSR strategies and raise brand awareness. The Games are designed to be inclusive and open to all for the benefit of all, it is the perfect event for organisations to put staff welfare at the top of their agenda’s.

LNER have joined forces with the UK Corporate Games to increase brand visibility and showcase its commitment to connecting communities through convenient and sustainable travel. Competing companies and business representatives will be offered a 25% discount on train travel should they be taking part. The discount has been made possible via a partnership between LNER and ConferenceLeeds, which enables the UK Corporate Games to offer a unique business event delegate rail promotional code upon booking.*

The UK Corporate Games brings people together of all abilities, encouraging a sense of community and sportsmanship. Additionally, the Games will have a significant economic impact, estimated to be over £2 million to the city of Leeds, benefitting local businesses and the wider community. The event also serves as an excellent opportunity for local businesses to get involved, showcase their products or services, and build valuable connections.

Doug White, director of the UK Corporate Games, said: “We are thrilled to welcome LNER on board as headline sponsor and travel partner for the 2024 Games in Leeds. LNER operates frequent daily services to and from the city and its expertise in providing sustainable travel aligns perfectly with our commitment to offering a seamless experience for all participants. LNER's discounted travel options will ensure that competitors and spectators can easily make their way to Leeds from across the UK, enhancing accessibility and encouraging widespread participation.”

David Flesher, Commercial Director at LNER, added: “Rail is unquestionably one of the most environmentally friendly and sustainable ways to travel. With regular daily LNER services to and from Leeds, the train is the ideal way for participants and supporters to make their way to the UK Corporate Games this summer.

“The communities, towns, and cities we serve are important to us. We recognise the economic significance of events like this and are proud to play a part as the city prepares to welcome teams from around the UK and further afield.”

The weekend of the UK Corporate Games in Leeds promises to be an exciting combination of competitions, celebrations, and networking opportunities. Participants can look forward to testing their skills, winning medals and be proud to represent their company. In addition, there will be a Games Welcome Festival on Friday 26th July, featuring a grand parade of athletes, live music, street food, and a tennis ball hit-out giveaway. These celebrations will provide a fantastic platform for networking and building connections with fellow businesses, fostering collaboration and camaraderie.

For more information and how businesses of all sizes can participate, please visit www.corporategamesuk.com