A Leeds-based tech entrepreneur has launched a pioneering app designed to highlight the importance of website maintenance and power digital growth.
Phil Storey, a website developer with almost a decade of experience developed multi-functional app Glow to streamline the processes involved with website maintenance and transform perceptions of how important it is to keep websites up to date, efficient and secure.
Offering a full suite of website maintenance tools including backup functionality, uptime monitoring, high-level security, quick, hassle-free updates to the WordPress core, themes and plugins, as well as custom development work, Glow is beneficial to marketing agencies, web developers, and SMEs in need of website support.
Since going live in the middle of a global pandemic, the innovative technology has been snapped up by some of Leeds’s most renowned agencies and website developers, as well as over 40 end user clients.
Founder of Glow, Phil Storey said: “After exiting a business partnership last year, I wanted to create something new and exciting to bring to the thriving digital economy that would also open up opportunities for others in the creative industry.
“Having worked closely with marketing agencies and SMEs since my mid 20s, I know that website maintenance is something that, from an agency’s perspective, is often lacking in process and profitability and from an SME’s perspective, misunderstood in terms of importance. Glow is the perfect solution to bring to market to solve these issues.
“It is one of only a handful of website maintenance apps available globally and the first of its kind in the UK to offer a built-in support ticket system, mini-CRM functionality and a profit tracker for agencies, so as you can imagine, we’ve already witnessed a rapidly growing demand for it.
“I strongly believe the fact it delivers multiple services to our three core markets has been the biggest driving force behind sign ups.”
Glow is available to web development companies and marketing agencies as a white label reseller product to enable them to provide an added value service to their clients.
Resellers who harness the power of Glow under their own brand can do so at a cost that is profitable to them, thus providing an additional recurring revenue stream.
Companies with existing websites can also benefit from Glow as it takes over the back-office function that is vital to the operation of a successful and secure website.
Phil added: “Website maintenance and security from hackers is increasingly important as more and more businesses begin to trade online, many for the first time.
“Research suggests that website hacks occur every 39 seconds and this could increase if more and more businesses fail to recognise the importance of maintaining their websites.
“We want to help these businesses thrive in the online world by making website maintenance both affordable and valuable via Glow.”