Leeds-based digital creative agency, Tall, have announced that they will be partnering with Flourishing Families Leeds to help improve their digital landscape. At a time where the cost of living is rising and more than one in five of the UK population are living in poverty, charities like Flourishing Families have never been so needed. The organisation, founded in 2017, works with families living in deprivation across Leeds and the surrounding areas through a wide variety of initiatives, believing every family deserves to flourish.
Tall, will be aiding Flourishing Families Leeds in evolving and gaining recognition as a grassroots organisation through refreshing the brand and creating an engaging look and feel that consumers can connect with. This will then be applied to a new CMS website, where Tall will be improving the overall UX and UI to help improve customer experience. All with the aim of providing Flourishing Families with the digital tools to continue to future proof their marketing and drive the charity forward.
Flourishing Families supports families with projects focused on health and nutrition, well-being and literacy, with 624 direct beneficiaries as of last year. Through activity-based mentoring, family cookery clubs, literacy projects and more, Flourishing Families aims to equip families with the skills they need to overcome challenges and move forward. In Leeds, nearly 40% of children live below the poverty line, and Flourishing Families exists to support families at the heart of local communities to bring down barriers that prevent families from flourishing.
A spokesperson for Flourishing Families commented: “We are enormously grateful for all the help that Tall are giving us. Their team has been extremely generous with their time and expertise, and we are absolutely thrilled with the results! Five years ago, we started working in West Leeds and have now begun projects in the east of the city. What Tall have done for us will be a catalyst for us spreading across the city and helping many more families to see their lives changed for the better.”
Creative director at Tall, Guy Utley, commented: “I've been to many charity events in the past, but attending the Leeds Community Foundation really struck a chord with me. Richard Colbrook's story of how he and his wife set up Flourishing Families to help the local community to support struggling families through various initiatives nearly brought me to tears. The stories they told I'd expect to hear in the great depression of 1929, not in the UK's fastest-growing city with a £64.6 billion economy! Which is why we wanted to show our support and help this amazing charity grow and help even more families in need.”
