Leeds digital agency completes £150K International contract

Leeds-based digital agency Ina4 has completed a large-scale website rebuild for international equipment rental and FTSE100 firm, Sunbelt Rentals.

The agency successfully designed and developed the desired e-commerce solution by rebuilding the entire website in line with the firm’s rebrand from A-Plant to Sunbelt Rentals.

The £150K contract is the biggest win for the digital agency since launching in 2002 and is the second FTSE100 company they’ve been appointed by in the last four years.

They won the international contract over some of the UK’s top agencies after impressing Sunbelt Rentals with their ability to scale their team and resources, and the experience to identify a clear path to success.

Andy Marshall, director said: “We are delighted to have worked alongside such a credible brand to create a website that really highlighted their exceptional level of service to customers and arranging rentals of equipment a smoother process.

“Our team approach was what initially attracted Sunbelt to us, but the fact that we understood what their drivers were, and the shortcomings of their existing website, was what landed us the win.

“The key to the success of this project was our ability to be able to scale our team and resource to meet their very tight deadlines, even throughout a global pandemic.”

The new website, which was launched on Monday 01 June, was built in just under 12 months despite both firms being hit by a global pandemic and received over 3000 views in the first hour of its launch.

Andy added: “To win an international project that would ordinarily have been given to larger agencies such as those in London, really highlights the rate at which we have grown over the last four years.

“We are now looking ahead to the future as we emerge from lockdown and hope that we can help more brands achieve their digital goals.