Full-service marketing agency, Principles has unveiled a national TV advertising campaign for Seabrook Crisps, capturing the brand’s new theme for 2021, ‘Brilliant By The Bagful’.

The campaign, which is set to run throughout the year in partnership with ITV, launched on 1st March and conveys the iconic crisp brand’s light-hearted, fun and uplifting personality.

Seabrook’s long awaited return to TV celebrates those little moments of pleasure that appear in everyday life, through snapshots of individuals enjoying their favorite flavour whilst looking after the kids, on their lunch break or waiting for a bus, amongst others.

Head of marketing at Seabrook, Neil Gibson, said: “We are absolutely delighted to be taking the Seabrook brand back on TV after an absence of almost 15 years and the advertisement truly reflects our charm and personality perfectly, capturing its essence, character and wit.

Produced during the Covid-19 pandemic with strict safety measures and social distancing restrictions in place, ‘Brilliant By The Bagful’ was shot in Manchester over two days, across six locations. The ad features a new take on the classic ‘Hold Me Close’ by David Essex and covers the brand’s core flavours Sea Salt & Vinegar, Sea Salted, Cheese & Onion, Prawn Cocktail and Beefy.

Liz Bryne, client services director at Principles, added: “It was an absolute pleasure to work with such an iconic Yorkshire brand. We’re passionate about helping businesses to grow using our core strength, which is to develop big ideas which evolve from genuine insight.

“We feel the final output of our working together is a perfect representation of what Seabrook stands for and where they’re heading as a brand. The initial feedback we’ve had from social media has been fantastic and we’re excited to see how awareness increases over the coming weeks.”