Leeds-based tech giant extends strategic partnership with UEFA to sponsor EURO 2024

Leeds-based technology corporation, Hisense, has announced that it will be a global sponsor of UEFA EURO 2024™, following on from past tournament sponsorship in 2016 and 2020, and a successful sponsorship of FIFA World Cup 2022™.

The extended partnership will see Hisense, who have its UK headquarters in Leeds, gain sponsorship rights for UEFA European qualifiers in 2023-24 & 2025-26, UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026 as part of the deal.

Upon the announcement of the upcoming UEFA EURO 2024™ sponsorship, Howard Grindrod, Vice President of Hisense UK, commented: “We are thrilled to be once again partnering with UEFA on the upcoming EURO 2024 tournament. The championships are an invaluable way to connect with consumers all over the world, and we look forward to providing fans across the globe with an unparalleled viewing experience of UEFA EURO 2024™ through our cutting-edge technology.”

Guy-Laurent Epstein, UEFA marketing director, appreciated Hisense’s extension of their partnership and commented: “I am thrilled that Hisense is renewing its commitment to European football as an official Partner of UEFA EURO 2024™, which will be the third consecutive EURO together. Their technologies continue to help make football more accessible and enjoyable to fans worldwide.”

Sports marketing continues to be a key element in Hisense’s global growth and building brand recognition around the world. Hisense has seen overseas brand awareness almost double over the past five years, with the sponsorships and association with the tournaments significantly contributing to a 25 percentage points increase in overseas brand awareness alone.

To celebrate its partnership with UEFA EURO 2024™, the tech giant is offering customers the chance to win tickets to the UEFA EURO 2024 final – when buying selected Hisense built-in appliances.

Hisense customers will be in with a chance of winning tickets to the grand UEFA EURO 2024 final, if they purchase a selected Hisense built-in appliance anytime between the 1st September to 10th October 2023.

How to enter:

To enter the prize draw, customers must purchase a qualifying Hisense built-in appliance, and then submit a valid entry online at hisense.co.uk/euro2024promo between 08.11.23 – 05.12.23 with proof of purchase.

Winners will be selected at random by 31.01.24 and will be notified via email. To view the full list of qualifying products, or for the full T&Cs, please visit: hisense.co.uk/euro2024promo

Hisense has been designing and innovating in the television and home appliances sector for more than 50 years, with a core range of televisions and cooling appliances, alongside a portfolio of cooking and laundry products, featuring hobs, hoods, ovens, dishwashers and washing machines.

From energy-saving Laser TV to global environmental protection initiatives, Hisense devotes to investing in innovation and providing greener products to consumers for healthy life scenarios. 2023 has already seen Hisense launch a series of industry leading TVs covering a whole host of technology from entry-level 4K TVs with Quantum Dot tech to flagship Mini LEDs.

Over the years, Hisense has continuously sought to establish in-depth connections with consumers around the world, no matter where they live or what language they speak to better understand and serve more users' individual needs, enhancing the quality and experience of everyday living.